FLX Flower Preservation in 2024
and beyond.
It’s been a wild few years. Let’s get deep real quick.
Hi all! Lauren here.
I’m so grateful for your interest in working together. Before you decide on whether or not I’m the right artist for you, I want to give you a little tea on the last two years of FLX Flower Preservation, and explain why I’m making some changes to my offerings and availability for 2024.
I started FLX Flower Preservation on January 1, 2022. I had been playing around with resin and took a couple “orders” in Fall 2021, but hit the ground running at the turn of a new year. With my background in the wedding industry, I knew the people to get in touch with, and I took to social media and Facebook wedding groups to get my name out. Being the first resin flower preservationist in the ROC area, I had dozens and dozens of referrals from florists and planners almost immediately.
Within a few months, I literally went zero to 100. In my first year, I had 120+ clients. And I did it again in 2023.
(FYI - a normal “one person” team/vendor, like a photographer or makeup artist, usually has a MAX of 50 clients a year. Most more like 15-25.)
It was unbelievable! People liked my art and I was honored to be able to say yes to so many people! I took just about every order that came in to save as many flowers as I could. This was supposed to be my “full time gig”, so orders coming in also meant money coming in. Business!!!
But at some point around August 2022… I was not feeling so incredible.
I started drowning. I had so many flowers coming in, I barely even had time to work on the orders I had drying. I was only one person, and all I had was a 100 square foot room (still true, that hasn’t changed). My timelines and expectations were COMPLETELY inaccurate. There was never any ~”scaling”~. I had no idea what the hellll I was doing or what was going on.
My mental health (and even my physical health) TANKED as I was chronically stressed and anxious and freaking out. Because not only did I just take on way too much, not have the space or time, have personal stuff, yada yada… I also knew how special the items I worked with were to clients. There was pressure – not necessarily coming from clients – but in the sense that I knew I couldn’t fuck around. I HAD to take time to make these items as perfect as possible because of how important the flowers were to people. So I did – I took the time. But that backed up my already unrealistic timelines, and I didn’t communicate well as a business owner. So I was letting people down and I was unwell.
And in 2023 it only got worse hahahahhhhhh (laugh so you don’t cry, you know?).
This is NOT a pity party, so I’m not going to say any more. But I’m being (overly) honest to give some context.
Real quick though I do want to clarify: despite my lack of business-owner-skills and my delays… no one’s flowers were effected in terms of quality with the longer turnaround times. Maybe I’m bias, you don’t have to believe me! But I’d like to think that things were still worth the wait.
I love what I do. I love the meaning, I love the final product, and LOVE being able to do this for people. I don’t want or plan to stop doing preserving flowers!
However.
I have not been a smart business person, and I let clients down because of that. It genuinely haunts me. But all I can do is be better.
So coming out of 2023, I am making changes.
Changes that will hopefully be better for you AND me!
For 2024, I will be drastically cutting down my availability in an effort to not only catch up on my current client load, but to better service clients all around.
I will also straight up tell any potential clients that my turnaround times are LONG. I’m talking easily a year or more. Of course I hope to get that down! But I am still. one. person. in a tiny room. doing something that already takes a lot of time. with lots of orders. that ALL deserve the same amount of dedication. I only work on a few orders at a time, and every piece is a priority.
What I will say is this: if you want a flower preservationist in the Rochester/Finger Lakes area who will spend hours and hours to get your flowers JUST right, in ways that many others wouldn’t… then I’m your girl. I am not the quickest. I’m not a team of 10+ in a huge warehouse (yes, they do exist if that’s what you want, too)! I send obnoxiously long emails. I suck at social media! And if I’m being honest, my pieces are not always PERFECT – art never is, life never is.
But I REALLY care.
And if none of this matters to you or you don’t like my vibe or you don’t want to wait a year for your flowers… I TOTALLY get that! No vendor is perfect for every person. There are lots of wonderful preservationists out there and I know you will find one that suites you!
SO.
With all that out there…
Hey!
If you’ve gotten this far, I appreciate you! Thank you for “listening”.
If you’ve gotten this far and STILL want to work with me… wow!
Please get in touch by filling out the Inquiry Form on the Contact page.
I’ll get back to you within a couple business days by email with my availability –
be sure to check your spam folders!
Warmly,
Lauren
*For anyone reaching out regarding Memorial Orders:
I will always do my best to accommodate Memorial Orders, as they are not usually something that can be planned and booked ahead of time like a wedding.
Please inquire through the same form on my Contact page.